While it is true that when it comes to the food product business you have to give the greatest emphasis on the taste of your products. Surely no one would want to eat a product that does not pass their liking. But then again, remember that even when this is of highest priority, this is not the only factor to consider. Your product sales also depend on how well you create your food packaging. Since consumers these days are also on the lookout for visually attractive food packages, you also should be concerned with this aspect of design.
Details such as your logo, product description, brand name and information regarding the product weight and volume are important. In general, a simple and clear presentation would still be most appealing design. Perhaps you can make your logo and your product description as your centerpiece. Just bear in mind that they should be clear and attractive. Try adding a single photo of the food item in front as well. Again, useful information such as its weight and volume are essential too, but this can be smaller and located at the bottom of the packaging. Just take note of the importance of your consumer's understanding of your product and identification of your brand.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Other than what has been discussed above, what makes a package completely presented are the bar codes and a list of the food product's ingredient and nutritional information. Do not ever neglect these particulars because they complete the whole package. Several buyers also look into these before buying any product to consume particularly those who are health conscious or those under medical considerations. These are typically listed on the back, of course, and while this isn't the first thing people see when they view your packaging, it still needs to be designed for easy readability.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
You can cut costs by opting for a refurbished coder instead of purchasing one directly from the manufacturer. An id coder company might offer several excellent used coders for your consideration. In addition, you can find a product id company that sells coder ink at much lower prices than you would ever find from the manufacturer. So if you need Domino ink, Imaje ink or another brand of ink and make-up fluid, consider buying high quality coder inks in generic form from a product id company.
Details such as your logo, product description, brand name and information regarding the product weight and volume are important. In general, a simple and clear presentation would still be most appealing design. Perhaps you can make your logo and your product description as your centerpiece. Just bear in mind that they should be clear and attractive. Try adding a single photo of the food item in front as well. Again, useful information such as its weight and volume are essential too, but this can be smaller and located at the bottom of the packaging. Just take note of the importance of your consumer's understanding of your product and identification of your brand.
When it comes time for your product to be put on the shelf alongside others, it should be able to stand out from the other similar products on the shelf. Remember that competition on the same product can be quite intense so be sure that your food packs is truly appealing and eye catching on a grocery shelf no matter where it is placed. Plenty of research and a trial and error of a prototype in a local grocery ought to do the trick.
Other than what has been discussed above, what makes a package completely presented are the bar codes and a list of the food product's ingredient and nutritional information. Do not ever neglect these particulars because they complete the whole package. Several buyers also look into these before buying any product to consume particularly those who are health conscious or those under medical considerations. These are typically listed on the back, of course, and while this isn't the first thing people see when they view your packaging, it still needs to be designed for easy readability.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
You can cut costs by opting for a refurbished coder instead of purchasing one directly from the manufacturer. An id coder company might offer several excellent used coders for your consideration. In addition, you can find a product id company that sells coder ink at much lower prices than you would ever find from the manufacturer. So if you need Domino ink, Imaje ink or another brand of ink and make-up fluid, consider buying high quality coder inks in generic form from a product id company.
About the Author:
Keren Kipfer enjoys researching products for industrial manufacturers such as ink jet printers. For further details on parts for a CIJ inkjet printer or to discover about Video Jet equipment, please go to the PrintJet website now.
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