By Joseph B. Kappernick
Why are enterprises preparing themselves for more investments in social, mobile, analytic, and cloud (SMAC) this year? SMAC gives the opportunity to further cultivate customer relationships and to capture more market shares. Excellent news for all, right? Yes, but with a catch.
Is your current SMAC budget meeting all your needs or is it falling short? Are your current results having an adverse effect on future SMAC investments. If so, do not feel alone. The power is in your hand to make the improvements necessary to get the most out of your SMAC initiative.
Three points that will help get your business back on track:
Overspending. Depleting your budget on antiquated IT systems is your number one enemy. "The cost to support and maintain existing IT systems is eroding companies' ability to fund new investments in social, mobile, analytics and cloud IT initiatives (SMAC). Out of the $3.8 trillion expected in worldwide IT spending in 2013, NPI estimates there will be $760 billion in unnecessary overspending in non-value creation areas such as maintenance and support, over-subscription, license program misalignment, and sub-optimal contract negotiation and management." said NPI CEO Jon Winsett in an article published April of this year,
Setting up procurement processes and procedures and making sure that these practices are followed. In this new market world were the relationship to the vendor is more open and cultivated, vendors are pursuing leads with more intensity. CMO's can fall prey to this and start purchasing processes and not involve IT or procurement till the end.
Software vendors are wanting to profit form the boom of mobile devices and tablets in the business world. Software companies are not implementing new licensing requirements to be able to access their applications. A "power user" license may cost significantly more than a "light user."
Is your current SMAC budget meeting all your needs or is it falling short? Are your current results having an adverse effect on future SMAC investments. If so, do not feel alone. The power is in your hand to make the improvements necessary to get the most out of your SMAC initiative.
Three points that will help get your business back on track:
Overspending. Depleting your budget on antiquated IT systems is your number one enemy. "The cost to support and maintain existing IT systems is eroding companies' ability to fund new investments in social, mobile, analytics and cloud IT initiatives (SMAC). Out of the $3.8 trillion expected in worldwide IT spending in 2013, NPI estimates there will be $760 billion in unnecessary overspending in non-value creation areas such as maintenance and support, over-subscription, license program misalignment, and sub-optimal contract negotiation and management." said NPI CEO Jon Winsett in an article published April of this year,
Setting up procurement processes and procedures and making sure that these practices are followed. In this new market world were the relationship to the vendor is more open and cultivated, vendors are pursuing leads with more intensity. CMO's can fall prey to this and start purchasing processes and not involve IT or procurement till the end.
Software vendors are wanting to profit form the boom of mobile devices and tablets in the business world. Software companies are not implementing new licensing requirements to be able to access their applications. A "power user" license may cost significantly more than a "light user."
About the Author:
Joseph B. Kappernick specializes in helping Fortune 500 companies save money. He recommends that you visit NPI to learn more about IT expense reduction consulting
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