Attractions are crucial if cities want to draw in as many tourists as possible. There are many prominent examples of this, ranging from theme parks to museums. Essentially, if there is anything of value to be seen, people are going to be drawn to it. This is where the subject of baseball comes in. More specifically, it is important to talk about the Baltimore Orioles and there are many reasons why specialists in truck wraps would be able to see how the Orioles tie into clever advertising.
According to a report on CBS DC, a billboard was placed along the I-295, a route in Maryland that is stationed just outside of the Washington D.C. border. As far as the details of said billboard are concerned, it features a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While this should be enough to garner anyone's attention - especially that of a sports fan - you may be curious as to what it is that the billboard was designed for. To put it simply, it's meant to sell baseball tickets.
As the report covered, the billboard would have a phone number, which individuals would then be able to call to purchase tickets to baseball games. This is an important point to note, one of the reasons being that the billboard was built 6.5 miles or so outside of Nationals Park. Another reason why this is a prominent point to note is that Nationals Park has been viewed as the home territory for the Washington Naturals. This is where it'd be safe to say that the feud between sports teams could be furthered.
With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.
Sports fans are some of the most passionate individuals, in regards to their hobbies, and I believe that baseball stands tall in this regard. Individuals want to be able to support their teams and the idea of a billboard featuring an opposing team being built stands a great chance of eliciting a tremendous amount of ire. However, in terms of ad placement alone, it's easy to see why this was done. The proximity towards Nationals Park, in addition to the appeal towards tourists, is hard to overlook.
According to a report on CBS DC, a billboard was placed along the I-295, a route in Maryland that is stationed just outside of the Washington D.C. border. As far as the details of said billboard are concerned, it features a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While this should be enough to garner anyone's attention - especially that of a sports fan - you may be curious as to what it is that the billboard was designed for. To put it simply, it's meant to sell baseball tickets.
As the report covered, the billboard would have a phone number, which individuals would then be able to call to purchase tickets to baseball games. This is an important point to note, one of the reasons being that the billboard was built 6.5 miles or so outside of Nationals Park. Another reason why this is a prominent point to note is that Nationals Park has been viewed as the home territory for the Washington Naturals. This is where it'd be safe to say that the feud between sports teams could be furthered.
With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.
Sports fans are some of the most passionate individuals, in regards to their hobbies, and I believe that baseball stands tall in this regard. Individuals want to be able to support their teams and the idea of a billboard featuring an opposing team being built stands a great chance of eliciting a tremendous amount of ire. However, in terms of ad placement alone, it's easy to see why this was done. The proximity towards Nationals Park, in addition to the appeal towards tourists, is hard to overlook.
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If you'd like to invest in truck wraps for your out-of-house marketing efforts, contact JMR Graphics for more details.. Unique version for reprint here: Truck Wraps & Advertising Done With The Baltimore Orioles.
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