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E3 & The Perspective Of An Internet Marketing Firm

By Bob Oliver


It is during this week that E3 will be held. It will have the attention of many people who simply love technology, regardless of whether this is related to video games, computers, or what have you. No matter what the case may be, E3 is popular but one has to wonder - and maybe an Internet marketing firm will agree - if the event in question is needed as much as it was back in the mid-90s when it debuted. Here are a few factors to keep in mind.

E3 is synonymous with popularity and very few will be able to say differently. Companies know all too well just how important it is to use this event as a platform for distribution of some of the greatest news possible, so important talking points will be saved until then. If there is a certain product you wish to expand upon, who is to say that the expansion in question won't sell consumers on it? E3 is when announcements are made and it's possible that sales can be decided on as well.

With that said, one has to wonder if E3 is as worthwhile in 2014. Back in 1995, as any Internet marketing firm can attest to, social media was not nearly as prevalent and it was only in its infancy by that point. As a result, video game companies couldn't simply update their Facebook or Twitter pages with news, since those entities did not exist at that point. Instead, they only had a select few methods to distribute news. At that time, it made sense to take advantage of E3 as the greatest platform.

E3 still has a tremendous amount of worth, though, according to firms such as fishbat. Keep in mind that with so many companies that have fan bases to take into account, the need for the biggest news stories is as strong as ever these days. Is it possible that every single business is going to have the same kinds of press conferences the size of Sony's or Microsoft's? It's unlikely but the fact that they have presences at E3 means that they have to work extra hard to get people excited about their products, as any Internet marketing firm can attest to.

I'd like to direct attention towards Nintendo because this will be the second year in a row that the company does not hold its own press conference. Instead, Nintendo will take to the Internet for the purpose of distributing news, thereby distancing itself from what the mainstream has considered the norm for E3. However, given the fact that the Internet is a platform with an audience to consider, this may be the best move for the company. Nonetheless, Nintendo will still be at E3, which shows that this particular event will not be overlooked anytime soon.




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