When it comes to Lego blocks, one of the most common terms that can be associated with them is, "hobby." Essentially, people have become so enamored with building Lego structures over the years that even the most dynamic of structures can be created with these. This speaks volumes about the variety associated with, for all intents and purposes, toys meant for children. However, there is a degree of art that must be considered as well and manufacturers of car wraps will be able to agree.
A report on Adweek went into detail about an Italian designer named Marco Sodano. Having worked as an art director, Sodano was able to take his talents to Lego blocks, creating impressive structures with them. To put it simply, Sodano took his interest in the way of art and incorporated it into toys that were commonly looked at as children's playthings. Even though he was able to create art, for all intents and purposes, he did not focus on his efforts alone.
In fact, Sodano stated that his works can present, "...the belief that every child with Lego can become a great artist," along the lines of Leonardo Da Vinci. It might seem hard to believe but one must consider the level of appeal associated with these blocks. They have grown from becoming children's toys - which they still are, in many respects - and have become nothing short of a phenomenon. Even adults have taken to these, building collections of their own and constructing models with the utmost accuracy.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
In most cases, Lego blocks are treated as leisurely items and I am sure that others would be able to agree. In scenarios like these, though, Lego can very well be implemented for the purpose of art and I believe that the impact that these blocks can have on children and adults alike shouldn't be overlooked. With effort, these blocks could very well help children become better artists. In addition, a story like this can only do wonders for the Lego brand overall.
A report on Adweek went into detail about an Italian designer named Marco Sodano. Having worked as an art director, Sodano was able to take his talents to Lego blocks, creating impressive structures with them. To put it simply, Sodano took his interest in the way of art and incorporated it into toys that were commonly looked at as children's playthings. Even though he was able to create art, for all intents and purposes, he did not focus on his efforts alone.
In fact, Sodano stated that his works can present, "...the belief that every child with Lego can become a great artist," along the lines of Leonardo Da Vinci. It might seem hard to believe but one must consider the level of appeal associated with these blocks. They have grown from becoming children's toys - which they still are, in many respects - and have become nothing short of a phenomenon. Even adults have taken to these, building collections of their own and constructing models with the utmost accuracy.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
In most cases, Lego blocks are treated as leisurely items and I am sure that others would be able to agree. In scenarios like these, though, Lego can very well be implemented for the purpose of art and I believe that the impact that these blocks can have on children and adults alike shouldn't be overlooked. With effort, these blocks could very well help children become better artists. In addition, a story like this can only do wonders for the Lego brand overall.
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Kindly head over to JMR Graphics if you are interested in using car wraps for brand awareness.. Also published at Car Wraps & How Legos May Transition Into Art.
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