Amway distributors: Are you committed to building a gigantic business? If you are, dig into this article now.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
You have to learn how to market- like a REAL business!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Get Trained How To Market
Just like any store that advertises to bring in customers, you must market your business. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
DVDs that pitch your company, replicated websites and webinars are not a comprehensive marketing strategy. Running around with a bunch of silly brochures will NOT build you a large business. Real marketing has several ingredients:
Identify Your Target Market: Who is your target market for your Amway opportunity? Existing business owners? Broke people who need to make money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Properly: If you promote Amway, so do thousands of other reps. Why should anyone sign up with you? You must define and communicate a differentiated value proposition.
Promotion: Once you run out of friends and family to prospect into your Amway business, how will you generate leads? Learn direct response online marketing tactics that produce leads.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- Market Effectively
Just like any store that advertises to bring in customers, you must market your business. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. Running around with a bunch of silly brochures will NOT build you a large business. Real marketing has several ingredients:
Identify Your Target Market: What type of person do you want in your Amway business? Existing business owners? People who are in dire need of money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: A lot of other people promote Amway too. What do you have to offer that's different from everyone else? Clarify your unique selling proposition. (U.S.P.)
Promotion: Once you run out of friends and family to prospect into your Amway business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Following Up: After you generate a lead, what will you do to follow up? Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Promote Your Business Online
Marketing effectively on the Internet is vital to the success of your Amway enterprise. There are a lot of advantages to marketing online:
- Global reach
- The potential to attract large numbers of qualified leads
- Using automated marketing on the Internet frees time to do other things
- Month-to-month online marketing expenses can be moderate
New network marketers in companies like Amway usually resort to online spam. Get in on the pre-launch! We have the best comp. plan We've got amazing products. This type of stuff is just hype and spam.
People absolutely could care less about your comp plan, your company and its products. What networkers in companies like Amway want are solutions to their pressing business problems. They want more leads. They want more money. Network marketers want better retention. Networkers want far higher levels of duplication in their business.
Focus your Internet marketing efforts on solving the needs of other network marketers. Examples:
- Create a blog that teaches how network marketers can alleviate their attrition problem.
- Put together a video series on how to bolster duplication.
- Write a report on ways to generate leads online.
By solving the problems other networkers face, many will consider you a mentor. A subset of these people will reach out to join your Amway organization.
If you wish to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
You have to learn how to market- like a REAL business!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Get Trained How To Market
Just like any store that advertises to bring in customers, you must market your business. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
DVDs that pitch your company, replicated websites and webinars are not a comprehensive marketing strategy. Running around with a bunch of silly brochures will NOT build you a large business. Real marketing has several ingredients:
Identify Your Target Market: Who is your target market for your Amway opportunity? Existing business owners? Broke people who need to make money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Position Yourself Properly: If you promote Amway, so do thousands of other reps. Why should anyone sign up with you? You must define and communicate a differentiated value proposition.
Promotion: Once you run out of friends and family to prospect into your Amway business, how will you generate leads? Learn direct response online marketing tactics that produce leads.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Be sure to use both live phone calls as well as automated email to follow up with leads.
- Market Effectively
Just like any store that advertises to bring in customers, you must market your business. Network marketers in companies such as Amway are taught a lot about how to network, but almost nothing about how to market.
Just because you have business cards, a replicated website and some brochures does not mean you are doing any real marketing. Running around with a bunch of silly brochures will NOT build you a large business. Real marketing has several ingredients:
Identify Your Target Market: What type of person do you want in your Amway business? Existing business owners? People who are in dire need of money? I recommend you target other network marketers who are looking for a better way to build their business. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: A lot of other people promote Amway too. What do you have to offer that's different from everyone else? Clarify your unique selling proposition. (U.S.P.)
Promotion: Once you run out of friends and family to prospect into your Amway business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Following Up: After you generate a lead, what will you do to follow up? Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Promote Your Business Online
Marketing effectively on the Internet is vital to the success of your Amway enterprise. There are a lot of advantages to marketing online:
- Global reach
- The potential to attract large numbers of qualified leads
- Using automated marketing on the Internet frees time to do other things
- Month-to-month online marketing expenses can be moderate
New network marketers in companies like Amway usually resort to online spam. Get in on the pre-launch! We have the best comp. plan We've got amazing products. This type of stuff is just hype and spam.
People absolutely could care less about your comp plan, your company and its products. What networkers in companies like Amway want are solutions to their pressing business problems. They want more leads. They want more money. Network marketers want better retention. Networkers want far higher levels of duplication in their business.
Focus your Internet marketing efforts on solving the needs of other network marketers. Examples:
- Create a blog that teaches how network marketers can alleviate their attrition problem.
- Put together a video series on how to bolster duplication.
- Write a report on ways to generate leads online.
By solving the problems other networkers face, many will consider you a mentor. A subset of these people will reach out to join your Amway organization.
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like Amway.
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