Shaklee business owners: It's time to step up your game and learn what it REALLY takes to become a top 2% producer Are you dedicated to climbing to the top of your comp. plan?
If you want to become a top earner, it's vital you get way beyond merely talking to colleagues, associates, family and friends about your business..
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Your long term strategy should be to master one strategy first, then add other traffic sources thereafter. That way, if a traffic source declines, you have other traffic to generate leads for your business.
Certain traffic sources generate more sign ups than other sources. Learn to recruit people into your Shaklee business who join your list from different web sites.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Diversifying your traffic sources can increase conversion rates while reducing your risk. Create a diverse set of traffic sources, but start with only one source of traffic for your Shaklee opportunity. Otherwise you are likely to get frustrated and overwhelmed.
- Market Like A Real Business
Like any established business, you must market to generate sales. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Identify Your Target Market: Who are you looking to bring into your Shaklee venture? Existing business owners? People who are in dire need of money? Focus on frustrated network marketers who seek solutions to their business problems. They don't need to be convinced about the merits of network marketing. More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Adopt A Compelling Position: If you promote Shaklee, so do thousands of other reps. What unique value do you provide? Define the value you bring to the table that's different form everyone else.
Promote: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Be A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
The best way to enhance your credibility is to be a teacher. Teach valuable tactics and skills on your blog, in your emails, and in Youtube videos. Building a list is the second strategy. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. Your Shaklee will grow in proportion to the size of your online following. Followers are people who watch each of your videos, and read your blog posts as you publish them. These are the easiest people in the world to sell to. Establishing trust is a magnetic sponsor's fourth tactic. Never over-promise or distort the truth. Focus on teaching really valuable strategies. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
If you want to become a top earner, it's vital you get way beyond merely talking to colleagues, associates, family and friends about your business..
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Your long term strategy should be to master one strategy first, then add other traffic sources thereafter. That way, if a traffic source declines, you have other traffic to generate leads for your business.
Certain traffic sources generate more sign ups than other sources. Learn to recruit people into your Shaklee business who join your list from different web sites.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Diversifying your traffic sources can increase conversion rates while reducing your risk. Create a diverse set of traffic sources, but start with only one source of traffic for your Shaklee opportunity. Otherwise you are likely to get frustrated and overwhelmed.
- Market Like A Real Business
Like any established business, you must market to generate sales. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Identify Your Target Market: Who are you looking to bring into your Shaklee venture? Existing business owners? People who are in dire need of money? Focus on frustrated network marketers who seek solutions to their business problems. They don't need to be convinced about the merits of network marketing. More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Adopt A Compelling Position: If you promote Shaklee, so do thousands of other reps. What unique value do you provide? Define the value you bring to the table that's different form everyone else.
Promote: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Be A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
The best way to enhance your credibility is to be a teacher. Teach valuable tactics and skills on your blog, in your emails, and in Youtube videos. Building a list is the second strategy. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
After building a list of emails and names, you must establish an online following. Your Shaklee will grow in proportion to the size of your online following. Followers are people who watch each of your videos, and read your blog posts as you publish them. These are the easiest people in the world to sell to. Establishing trust is a magnetic sponsor's fourth tactic. Never over-promise or distort the truth. Focus on teaching really valuable strategies. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like Shaklee.
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