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Using Trailer Graphics To Benefit The Royal Rumble

By Michael Robert Peterson


When it comes to the most popular professional wrestling shows, The Royal Rumble stands head and shoulders above many others. It's the event that many people describe as the start of the Road to WrestleMania, which is another story entirely. Regardless, The Royal Rumble is worth anyone's attention, which means that strong marketing is required. In order for this to be done, I believe that it's important to talk about the perks associated with trailer graphics.

For those who are not in the know, The Royal Rumble is one of the most popular pay-per-view events under the World Wrestling Entertainment umbrella. It's main attraction is the Royal Rumble match, in which a total of 30 wrestlers face off, to throw each other over the top rope. The last man standing is declared the winner and will go on to earn a world title shot at WrestleMania a few months after. To say that the stakes are high would be an understatement.

When it comes to effective marketing that can help The Royal Rumble, companies such as JMR Graphics should not be overlooked. The reason for this is because they have the potential to offer trailer graphics, which are high-quality wraps built to help drive brand awareness. A tool like this should be best used a month in advance. Given the fact that this is the time when WWE hypes The Royal Rumble, it would seem like an appropriate course of action to take.

If designs are going to be crafted, for the purpose of bringing these graphics to life, shouldn't the actual wrestlers be featured? This is especially important when given the appeal of the Royal Rumble match and the idea that just about anyone stands the chance of winning it. The element of surprise is apparent, as I am sure anyone can attest to. However, it can only be applied through creativity, which is a trait that designers of these very graphics can put into practice.

Regardless of the marketing methods used by WWE, it's clear that the general wrestling crowd will watch The Royal Rumble. It's almost a given that it will be witnessed, regardless of how often a fan watches from week to week. With that said, it can definitely benefit from greater levels of advertising, so the inclusion of trailer graphics makes perfect sense. The quality of said graphics alone ensures that they will possess longevity, in addition to their other benefits.




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