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Is A Woman A Superior Car Salesman?

By George Dodson


From time immemorial, salesmen have the reputation of being slick and dishonest. The trickery and deceptiveness of car salesmen have been brought out in such movies as Used Cars, and The Goods: Live Hard, Sell Hard. There are several dealerships that have gone a long way in changing this belief. For a long time, car salesmen have been earning their bread by how many cars they sale. Thus a sale is critical for making a living.

That is why many buyers are wary when entering a car dealership. Knowing your cars is critical when selecting a used vehicle.

While it's true that most car salesman are not that way, enough are to make most people looking for a car to be wary. There are several types of sales people ranging from smooth operators to straight to the point type of salesmen. Still others will withhold information if you don't ask them about it. Also, there are women car salesmen alongside men. Do women make better car salesmen?

It is true, that many women dread the idea of having to go look for a car and deal with a car salesman. If salesperson is a woman, they are less likely to be apprehensive. The reason behind this is that they trust the woman salesman to be empathetic.

In addition to this, women tend to exhibit a softer tendency of approach. This draws people rather than sending them away making women sell more. Women are good listeners as they also pay attention. Many women would rather talk to another woman.

A question that puts women down when they are buying cars is "where's your husband?" With women salesman, you're not going to get that. They suppose you are in the know of what you want when you come to the lot to get a car. In addition, most women salesman has been through that, know what it's like, and do not want to treat other women the same.

Women put their trust in their fellow brethren and feel that they understand each other. Empathy is crucial in sales. Sales is really about emotion. Women know how to use emotion much better than men.

A lot of men are okay dealing with women salesmen. They get to think that women know less hence aren't threatened in any way. That's an advantage to the woman salesman, especially an honest one, who just wants to do a good job and earn a day's pay.




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