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The Basics Of Donor Cultivation Strategies

By Joanna Walsh


It is not easy to obtain sponsorship, especially from huge multinational companies for a non profit cause. Funding charitable programs does not happen in a snap. There is a need for good communication strategies in order to lure people, different organizations, and even politics to participate in the cause with their financial and moral support.

They are looking for consistency in nonprofit organizations since they will also assess the reputation of the organization. This is how they will base their trust levels. There are different donor cultivation strategies that new nonprofit organizations can utilize for efficiency. The best part is the communication process.

Unicef and World Vision are some of the best examples of non profit organizations. They help people who are affected in calamities, war, victims of abuse, and a lot more. They are for the elimination of poverty, upholding the rights of individuals, the promotion of education, eradication of slavery, and other causes.

Communication strategies are often the make or break in the cultivation process. They have to make sure that awareness, emotions, information, and the need to act are all incorporated in the strategy. Once the appointment has been made with a prospect, the development or social workers have to set the stage for an overwhelming presentation. Oftentimes, prospects are encouraged to participate if they are interested and if they know what part they will be playing and what benefits they can get also.

Corporations have responsibilities towards the environment and the community they thrive with. So, they need to find ways to give back the best way they can. Since they are busy as well with the operations of their company, they need the nonprofits to play the part they need to do. The social workers will be their channel in extending their helping hands to the people or the environment.

There must be a very good promotional strategy as well. This can be done through different modes or media. Unicef has heartwarming advertisements, World Vision has stories written in blogs and news articles, and they all utilize the social media for the promotion of their cause, the need for more donations, and for calling out all interested volunteers.

This is also the awareness part where the facts of the cause are laid down the table. With awareness, they can be stirred to take action. And taking action not only means donating certain amounts of money but also, more importantly, selfless participation through the spirit of volunteerism.

Consistency and reputation of the organizations will increase trust levels. That is why nonprofit institutions need to do their part in assuring the success of their projects. The donors want to know how far the help has reached. All of the activities need to be documented and communicated to the sponsors.

The use of media is very beneficial for both profit and charitable foundations, especially in gaining and pledging support. Unicef, for example, uses the social media in interacting with people and they make efforts to make awareness programs using articles, videos, documentaries, and the like. The more these materials are shared and posted online, the more chances they will get to connect with more prospective donors.




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