If you're someone who considers themselves a gamer, chances are that you already know about Twitch.tv. Brought to the forefront in 2011, this live video streaming platform has grabbed the attention of a massive audience, not only in relation to gaming but sports and entertainment as a whole. Of course, you may be curious about how businesses can take advantage of such a platform. I am of the opinion that a number of Long Island advertising agencies have the potential to use it.
It wasn't only the general audience that has taken an interest in Twitch.tv, either. Just last year, Amazon announced that it would be purchasing said platform for $970 million; a hefty sum, to be certain. As a result, one could imagine that Amazon sees this as a future business endeavor, and one that they can build well into the future. Of course, in order for this to be done, sight should not be lost on what made this platform popular to begin with.
What is some of the content that you will immediately stumble upon with Twitch.tv, you may wonder? If you're an avid video game enthusiast, speedruns will gain your attention. Many classic games, like "The Legend of Zelda: Ocarina of Time" and recent titles have been showcased through this platform. Not only have we seen these games played in short spans of time, but it's not out of the question to think that they have swayed the minds of others, in regards to purchases. Suffice it to say, this site has appeal.
Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.
Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.
It wasn't only the general audience that has taken an interest in Twitch.tv, either. Just last year, Amazon announced that it would be purchasing said platform for $970 million; a hefty sum, to be certain. As a result, one could imagine that Amazon sees this as a future business endeavor, and one that they can build well into the future. Of course, in order for this to be done, sight should not be lost on what made this platform popular to begin with.
What is some of the content that you will immediately stumble upon with Twitch.tv, you may wonder? If you're an avid video game enthusiast, speedruns will gain your attention. Many classic games, like "The Legend of Zelda: Ocarina of Time" and recent titles have been showcased through this platform. Not only have we seen these games played in short spans of time, but it's not out of the question to think that they have swayed the minds of others, in regards to purchases. Suffice it to say, this site has appeal.
Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.
Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.
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