Political campaigns are done with the aim of trying to persuade the voters to vote for particular leaders. With ages, different approaches have been integrated into it. However, with changes in democracy, increased number of potential voters and increased competition, there has been a need of diversifying these campaigns. Among the changes that have come into this exercise is the use of political campaign signs.
The reason as to why it becomes necessary to use these symbols so as to communicate silently without necessarily having to talk. The specific means to be used depends majorly on the desired effect on the audience. Among the many signs, there is the use of banners, posters, and even body language.
Different signs can be integrated into a single political campaign as it is believed the effect is better felt this way than using a single sign. They can be written words or abbreviations. There are others which are just pictures of a particular action or thing. There are those that contain general information while others contain coded information meant for specific groups.
Most of the time, party slogans are demonstrated in the form of actions that all the members understand. An example of such signs is the victory sign shown by raising the index and middle fingers together. Another one is whereby the index finger is raised as an indication of unity among party members and its supporters.
In addition to their use, banners have also been very visible in most of the campaigns. Regarding cost, they are expensive. However, they are very effective. Their beautiful nature makes people eager to tread what is communicated. However, the targeted voter cannot get the information if they cannot read and understand what is on the banner.
There has been no trusted research on the impact of signs on campaigns since all the contestants at any given campaign use these signs and still one will emerge as the victor with the others as the losers. However, it is true to state that they are imperative in making the voters aware of a particular contestant, their ambitions, and motto.
In addition to this, some such as posters and banners have done it easy for media houses to give a helping hand to the campaign of these prospective leaders. Without them, it would mean that the politician would have to be literally on that media house in person to communicate their ideologies which are practically not possible since the media houses are many.
The economy of the country also benefits from campaign signs. Companies have been established to undertake their production. Many people find themselves employed there. There are those who are blessed with the talents of drawing and designing who end up finding a place to dispose of their God eventually given abilities.
There should be a particular way of disposing of the banners and posters after the campaign period is over. After many campaigns, our streets are left with ugly appearance of posters on the most wall. The banners which most of them are made of non-biodegradable materials are moved all over. This pollutes the environment.
The reason as to why it becomes necessary to use these symbols so as to communicate silently without necessarily having to talk. The specific means to be used depends majorly on the desired effect on the audience. Among the many signs, there is the use of banners, posters, and even body language.
Different signs can be integrated into a single political campaign as it is believed the effect is better felt this way than using a single sign. They can be written words or abbreviations. There are others which are just pictures of a particular action or thing. There are those that contain general information while others contain coded information meant for specific groups.
Most of the time, party slogans are demonstrated in the form of actions that all the members understand. An example of such signs is the victory sign shown by raising the index and middle fingers together. Another one is whereby the index finger is raised as an indication of unity among party members and its supporters.
In addition to their use, banners have also been very visible in most of the campaigns. Regarding cost, they are expensive. However, they are very effective. Their beautiful nature makes people eager to tread what is communicated. However, the targeted voter cannot get the information if they cannot read and understand what is on the banner.
There has been no trusted research on the impact of signs on campaigns since all the contestants at any given campaign use these signs and still one will emerge as the victor with the others as the losers. However, it is true to state that they are imperative in making the voters aware of a particular contestant, their ambitions, and motto.
In addition to this, some such as posters and banners have done it easy for media houses to give a helping hand to the campaign of these prospective leaders. Without them, it would mean that the politician would have to be literally on that media house in person to communicate their ideologies which are practically not possible since the media houses are many.
The economy of the country also benefits from campaign signs. Companies have been established to undertake their production. Many people find themselves employed there. There are those who are blessed with the talents of drawing and designing who end up finding a place to dispose of their God eventually given abilities.
There should be a particular way of disposing of the banners and posters after the campaign period is over. After many campaigns, our streets are left with ugly appearance of posters on the most wall. The banners which most of them are made of non-biodegradable materials are moved all over. This pollutes the environment.
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