Marketing campaigns can be some of the most effective that can be imagined, some of them able to stand out more than others. Those who work with vehicle and car wraps can tell you that advertising methods like said wraps are utilized for certain reasons. They have been around for a while, so there's a level of reliability to take into account. With that said, it seems like the latest campaign done by L&P is one that can only be described as a bold move in the way of advertising.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
When it comes to the best methods for appealing to the masses, I have no doubt that freebies are able to prove most effective. The freebies themselves do not even have to be tremendously expensive, either, if you would like to know. All that they have to be is practical and I am sure that anyone will be able to see some degrees of practicality in flip-flops and towels during the summer months. If L&P looked to appeal to a wider audience, they went about it in the best way.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
New Zealand is slowly but surely finding itself moving out of the summer months but this does not necessarily mean that summer has to end in all regards. This is especially true when looking at L&P and the efforts the company made to appeal to the masses. While certain audiences may not be able to gravitate to the same ads, the way that they are executed has to be taken into consideration. L&P more than displayed the effectiveness of freebies as it is shown in the long run.
PSKF posted an article about L&P, a soft drink maker that put together a marketing campaign within New Zealand. Basically, this was done with tangible results put into place. In essence, if individuals passed by a particular advertising wall, they would be able to actually take detachable towels and flip-flops at no charge. It's clear that this is a unique take on advertising in general but I am of the opinion that it is a take that should be taken into account more than it has.
When it comes to the best methods for appealing to the masses, I have no doubt that freebies are able to prove most effective. The freebies themselves do not even have to be tremendously expensive, either, if you would like to know. All that they have to be is practical and I am sure that anyone will be able to see some degrees of practicality in flip-flops and towels during the summer months. If L&P looked to appeal to a wider audience, they went about it in the best way.
Those who specialize in such items as car wraps will be able to tell you that it is tough to appeal to a wide group of people. While the work done to do so might be effective, the truth of the matter is that colors and designs alike may not be able to appeal to everyone. What this means is that different methods have to be utilized and L&P showed this. Their campaign, in my view, is a bold statement and I believe that JMR Graphics - as well as other advertising authorities - can attest to this.
New Zealand is slowly but surely finding itself moving out of the summer months but this does not necessarily mean that summer has to end in all regards. This is especially true when looking at L&P and the efforts the company made to appeal to the masses. While certain audiences may not be able to gravitate to the same ads, the way that they are executed has to be taken into consideration. L&P more than displayed the effectiveness of freebies as it is shown in the long run.
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For more information about car wraps and their perks, take a moment to visit JMR Graphics. Also published at Car Wraps & The Subject Of Marketing For L&P.
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